April 8, 2020, by Erik Larson

A Data Calling Card for Retail Recruitment

How one city is using data in their recruitment, saving time and money.

Case Study: City of Herriman, UT

To view/download this case study as a PDF, click here.

Working with eImpact gave us a way to communicate data more effectively, within budget and without adding a big project to our staff’s plate. We are now well poised to tell our story to the retailers we need in our community."
Heather Upshaw, AICP Economic Development Manager


The City of Herriman, UT has a population of 62k yet lacks key retail sectors including automobiles and dine-in restaurants. This amounts to missed income opportunity for the City lack of local options for residents. They turned to eImpact for help.


2 week turnaround to create the data dashboard “calling card”
30 data indicators collected and visualized
100% elimination of staff time spent on tedious data updates


The City of Herriman had used retail data and recruitment services from consultants in the past, but the information quickly became stale and the retail leakage persisted. Internal staff lacked the time to take on a data and design project in-house. The need for a budget-friendly outsourced option was clear.


After a kick-off meeting, eImpact quickly brought together the entire spectrum of data required. Within a week the dashboard was ready for review, and after a feedback session, the final touches were made. The city was ready to go live within 2 weeks from signing up with eImpact!

The Data Calling Card

Scroll the frame to see the full dashboard

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